Let's build your
brand identity.

What's the name of your business?*

Enter your business name exactly as you'd like it to appear in your logo.

Your contact details*

So we can send you your completed design brief and follow up.

What is your budget range?

This helps us scope the project appropriately.

What does your business do?*

Describe your products and services in as much detail as possible. The more you share, the better we can represent your brand.

Who is your ideal customer?*

Think about age, gender, seniority, industry, income, and personality traits.

Who are your top competitors?

List up to 3 competitors. Include website URLs if you can.

What sets you apart from competitors?

Your key differentiators — why would a client choose you over anyone else?

Which industry does your business operate in?

Select the closest match — this helps us understand your market context and design conventions.

What are your brand values?*

List 3–5 core values that define how you operate and what you stand for.

What are your goals for this rebrand?

Select all that apply.

How should customers feel when they interact with your brand?

The emotional response and lasting impression you want to create.

Is there a story or meaning behind your brand name?

Origin stories, personal significance, or the thinking behind the name all help shape the visual direction.

Where does your brand sit on these scales?

Drag each slider to show where your brand personality sits between the two extremes.

Do you have an inspiration board or references?

Share a Pinterest board link or describe logos/brands you love. Doesn't need to be in your industry.

What emotions should your logo convey?

Think about the first impression someone should get when they see your logo.

Any symbols or imagery you'd like included?

Objects, metaphors, or visual motifs connected to your brand story. Also note anything you definitely want to avoid.

Which logo type best represents your brand?

Select up to 2 that appeal most. Each card shows real brand examples of that style.

Should the logo include text, a graphic, or both?

Does your logo need a tagline?

Which colours resonate with your brand?

Each colour carries a psychological meaning. Select all that align with how you want your brand to feel.

Any colours you want to avoid?

List colours or combinations you dislike — and ideally tell us why.

Which font styles feel right for your brand?

Select all that resonate.

Any specific fonts you love or hate?

Name typefaces or paste Google Fonts links. Tell us why you like or dislike them.

Where will your logo be used?

Select all that apply — this affects how we design for versatility.

Would you like additional brand collateral?

Beyond the logo — select any other assets you need.

Do you have existing brand guidelines?

Is there an existing logo or brand identity that isn't working?

What's not resonating and why? This helps us understand what to move away from.

What is your desired timeline?

How did you hear about us?

Any final notes, requests, or things we should know?

Anything that didn't fit elsewhere — concerns, specific requests, context, or ideas.

What are your social media handles or website URL?

Helps us review your current presence and any existing brand assets before we start.

Do you have any existing brand assets to share?

Let us know what you already have — we will follow up by email to collect these files before the strategy session.

How would you prefer to communicate during the project?

We want to work the way that suits you best.

How many logo concepts would you like presented?

More concepts means more creative directions to choose from, but may affect timeline and cost.

How many rounds of revisions do you expect?

This helps us plan the project scope and timeline upfront.

What file formats will you need for delivery?

Select all the formats you require. We recommend at minimum vector files + PNG for versatility.